Thanks to many years of experience and to its structured approach, the Anamer Method consists in making your message «pervasive» and «autonomous» in such a way that it can easily spread out to reach your target market by means of the communication tools.

Your «Eco-System», being a matter of the relationship between your company and its market, is mainly established by two centres of gravity.

The first is your company and its value proposition. The second is your target market, your clients and their needs (broken process). In essence, your «Core Business» evolves thanks to the successful and fruitful relationship between these two centres of gravity. The Anamer Method gets onto the development of your website from the start of its «Content». It is the starting point. If the Content is well drawn up, your message will get through to your target audience more effectively. Our decades of accumulated experience in selling, marketing, communication and strategic positioning testify that the  pertinency  of the «Content» is the essential basis of good communication.

Once the «Content» has been defined, it is time to bring in «Style» and appropriated «Media». Here are the main topics:

CONTENT
• Reasoning or content invention
• Relevance of the chosen data with pertinency to the target market
• Structure of the content

STYLE
• Synthesis between the existing style and the choice of style with reference to your target audience
• Creating a visual identity
• Defining a graphic chart
• Developing layouts and matrixes for different support systems

MEDIA
• The media's action and the way it is arranged and drawn up, digital and/or hard copy support, etc.
• The preparation time restrictions, space, place, practical arrangements...

The Content is, in manner of speaking, the parcel to be delivered to its destination, the Style is the limousine to transport it and the Media the most appropriate route to be followed to deliver the message to the targeted destination.

The difference with other companies that offer a wobbly service focused only on technology and/or design is that the Anamer Method is the only one to include three essential and inseparable elements (Content – Style – Media) in the propagation of coherent message in the whole chain of communication!

Think of your «Content» as a famous song, a «hit», that engraves itself on the subconscious of your salespeople, on your partners and on your clients themselves who will interpret it autonomously and collectively, as sparking off «Pollination» all adding to the benefit of your company's core business.

Good Content is the sine qua non condition for an effective Pollination!

The Pollination metaphor

Even the most beautiful flower in the world needs outside help to transport its pollen. Such help comes mainly from bees: its «Pollinating Agents».

Advertising by word of mouth has the same effect as the image of the bees spreading the pollen from flower to flower: it sails and generates good «economic consequences». In your company, this pollination represents an operative way to spread your message, your valued proposition. It is definitely the quality of the «pollen message» that captivates «Pollinating Agents» and makes pollination possible.

As in the case  of   the   planetary «hit», your  pollen  message  must  also  inspire talented interpreters, your «Pollinating Agents».

The 4 layers of the Anamer Method

A fully operational «Core Business» website has a logical building time schedule.

Thanks to the Anamer Method, there is a good fit and overlap that takes place between your offer and its target market. When Content, Style and Media are developed with the same coherent approach, that is, within the context of a well-defined target, you gain the following benefit:

The first therefore consists in increasing your Visibility regarding your Target Market. Once this stage has been accomplished, the second phase consists in generating more Interaction while activating your target. When the number of exchanges increases, the third phase offers financial transactions. Lastly, the fourth improves the ease of the procedure (easy to deal with), which induces a loyal collaboration at the heart of your Eco-System.

It is important to note that the Anamer Method is founded on the notion of continuous movement, both for the 3 levels (Content-Style-Media), as well as for the 4 layers (VITF). There is no rest for the warrior, whether it be for the backward and forward movement between the two centres of gravity, for the Visibility, the Interaction, the Transactions or the Fluidity!
The rhythm adapts itself according to the reality of the company and its market.

Note, however, that the Anamer Method makes provision for adjusted activities and techniques at each step: the use of a dynamic database, referencing, e-marketing, e-commerce, as well as tools for "community" management.

Does your website really support your «Core Business»? Is it an effective Pollinating Agent?

Do not put this off until later. Come and join the lucky beneficiaries of the Anamer Method: contact immediately at +32 485 30 20 04 or by email at , or send us your request.